My client was frustrated. She provides a valuable service and has an easy time meeting people. She was stuck when it came time to telling them about her business. She didn’t want to be a pushy salesperson.
The word ‘salesperson’ is so 1970’s. I know very few salespeople. The guy who sold me my car was one. The telemarketer who tried unsuccessfully to sell me a vacation in Las Vegas was another. They weren’t interested in me; they wanted me to buy what they had.
I shared with my client that she didn’t need to sell anything. She has been in her industry for 20 years, has a wealth of information and a list of successful clients. Her job is to get to know people and what they are interested in. The more engaged we are in others, the more engaging we are to others. The power is in building relationships. Businesses become successful because of our relationships and how much we care for each other.
I’d like to take credit for this insight but it came from observing my beloved husband Laurence. I watched as he built his business from the ground up. I noticed how he paid attention to people and remembered facts about their families and interests. His legacy was that he sincerely wanted to see others succeed. In return, he excelled and prospered in his work.
The gift is living by intention and having that intention be focused less on the desire to possess and more on being inspired to express. Love works.